Real Estate Investing in the Real World
Real Estate Blog
THURSDAY, JULY 17, 2008

So...should you get a property manager or should you run your own show? Well although there is no single right answer to this question there are some factors that I think investors should keep in mind.

I’m big on outsourcing jobs that I have no business doing. Yeah, I could roll up my sleves and lay a new carpet myself in that vacant unit I’m turning – I could get a knee kicker and a power stretcher and wrestle my way through the job, but I’d burn a whole weekend in the process and the results would probably look pretty lousy. Actually I’d burn two weekends – I’d have to ask one of my buddies to help me and as a quid pro quo I’d end up helping him move at some point in the future.

So is property management something that real estate investors should outsource? My answer: “no” for beginners, and “maybe” later on. Here’s how I see things...

Start out on your own: There’s a lot of real estate investment advice out there that I will charitably describe as being of “questionable quality”. There’s a reason for this: folks giving you advice are not trying to make you a better investor. They’re trying to sell you something. To this end they often are trying to assuage your fears so you’ll whip out your credit card and buy their get-rich course. And one of the biggest fears of aspiring real estate investors: dealing with tenants. “Don’t worry,” you’ll be told, “just get a property manager and he’ll take care of everything.”

Don’t buy this line of reasoning. If you don’t want to deal with tenants then take your down payment and invest it in a mutual fund (right now perhaps the bond market is safer). In the real estate game there’s no getting around dealing with people, and if you’re squeamish about this then you’re going to have a tough time.

Even if you use a property manager, the buck stops with you. It’s your property. As I learned when I was a young Army lieutenant, you can delegate authority but not responsibility. This is why I believe that new investors must mange their own properties. This is the only way to get the feel for what makes a good tenant, and for what improvements are discretionary and what maintenance cannot be deferred. This is how you learn how to build the right kind of relationships with contractors, and how to avoid being ripped off. This is the blocking and tackling of real estate investing. You don’t have to do it forever, but if you don’t learn the fundamentals you won’t make it to the next step. And you learn by doing.

Property management is a force multiplier: I seem to be stuck on the military metaphors today, but this is the best way I know to put it. If you’re like the vast majority of investors then you’re a part-time investor. You spend your days teaching kids or fighting fires or working in an office, and you invest in real estate on the side as a means of securing your economic freedom. So you can’t let your investments take over your life. Having a property manager may be the difference between owning a couple of single family homes and owning a larger portfolio of properties.

Since you’ve spent some time managing your own investments you’re now in a better position to supervise a professional property manager. Even if you’re working with an honest property manager, you’ll create a better relationship with your manager if you know the ropes – if you’ve done it yourself.

Write the contract that suits your needs: There’s a standard all-encompassing property management model out there – a turnkey service that essentially pulls you out of the picture. You’ll pay up to 10% of gross rental income for this type of service. This is suitable for some investors – particular out-of-state owners – but might not be right for you. Don’t feel constrained by the contract that you have in front of you. Re-write it to reflect your desires. This is an open negotiation between you and the manager; the only “right” answer is the one that you’re comfortable with.

Turn to your realtor: When I started using a property manager I thought about the qualities I wanted: good people skills, effective communication, meticulous. That describes a lot of real estate agents. I need a manager to handle inquires from tenants, chase down contractors, make small capital decisions, and generally keep everyone happy. My Realtor provides all of this for me, and for a reasonable fee.

And the upside for her: my fourplex produces a steady stream of young professionals (resident physicians, law students, interns) who often become buyers once they move. This is a steady stream of potential clients with whom the Realtor/manager can cultivate a relationship. It works.

Tight credit, flat prices, and a narrowing pool of buyers have caused many Realtors to take a more entrepreneurial/flexible approach to diversifying their income sources from chasing sales commissions. Each year I pay a lump-sum upfront payment for the coming year. This is a nice, symbiotic relationship.  Many Realtors don't want to be property managers (most, perhaps) and some don't have the right skill set - but when it works it's a great solution. 

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Comments(12)
posted by: Chris Smith
Comments
July 19, 2008
03:42 PM
Hey Chris -- Another booming, bases clearing double. (You do the military, I'll do the baseball.)

Before we stopped advising investors to buy in San Diego, we advised our clients to spend the first six months managing their own stuff. We remained a backup of course, but it gave them invaluable experience. Most, as you mentioned, had demanding day jobs, making property management a real world pain.

When they then hired a pro management firm, their experience allowed them to be far more active. We call it 'BS proofing'. After six months managing your first fourplex, you're certainly not a grizzled vet, but you'll know if your manager is trying to pull the wool over your eyes.

Stellar as usual, Chris.
July 19, 2008
06:43 PM
"BS proofing." I like it. I'll have to remember to credit you when I use this in the future.
July 23, 2008
07:54 PM
What a great topic. I know a few real estate investors and they asked me the same question and I gave them the same answer, no! I told them about a lot of the points you put in to this post. From now on im going to send them to this post. Good job.
July 24, 2008
07:00 PM
start out on your own? what about those of us who work too much and do not have the time? I spend 8 hours/day at a day job, 3-4 hours a day working on side businesses, and most of my weekends on those same businesses. real estate concerns typically come in last as they are usually far less liquid in their gains.

a management company is well worth a 10% take if i never have to deal with tenants, as my time is far too thin as it is.
July 24, 2008
07:37 PM
realestate investing :: I strongly disagree. There are lots of busy people who successfully managed their first real estate investments. Moreover - a 10% take off the gross rental receipts will wreck the economics of most first-time investors in single family rental properties.

If you do your due diligence and select tenants judiciously, managing a property is not time intensive; in an average month the total time requirement should be walking to your mailbox to pick up the check. But there will be times where the investor has to solve a problem. An investor who has never done this will be unable to manage someone else doing it. As Jeff Brown put it very well above – an investor who has never managed a property hasn’t gone through “BS proofing”. If you get an honest property manager then great – if not he’ll take you to the cleaners and you’ll never be the wiser.

I tell investors who don’t want to deal with tenants that they shouldn’t invest in real estate – there are lots of other great ways out to invest money. The truth of the matter is that you’re *always* dealing with tenants, even if you employ a property manager. You own the property that families make their home, and this is a responsibility that you can never delegate.

Beginning investors need to keep it simple and master the basics before they leverage up into bigger, more complicated deals and start employing other folks to handle the details.
July 25, 2008
12:16 PM
i agree that if you get good tenants then there will be little overhead, however that initial due diligence is where i tend to have the problems. Everything goes on hold until i get that tenant in place? that means other businesses, and other revenue streams get put on hold?

i completely agree that if you don't know the ropes then you are open to getting taken to the cleaners. however, what do you do if you do NOT have the time? the only options i see are to risk the management, or steer clear of the best investment i know: real estate

otherwise, it's regain time through closing off a revenue stream. that does not seem like a very amiable solution
July 25, 2008
01:46 PM
In my years of investing I have never met a new investor who was so incredibly busy that there was no time left to manager his or her first investment property.

Busy people pull this off: teachers, doctors, administrators, lawyers. Managing a property can be occasionally annoying, but it is not time intensive. Someone who says "I don't have the time" is really saying "I don't want to do it."

The reason I'm adamant about this point is that there are unscrupulous "advisors" who will use this angle to steer new investors into shady business arrangements. The most vulnerable beginners are the ones that just read Rich Dad and are now eager to rake in the big bucks while someone else does all the grunt work. Don't be fooled - manage your first investments yourself until you learn the ropes.
July 27, 2008
11:08 AM
Good Day Chris,

I just found your blog through blogcatalog and sure like what I see so far. So thank you.

As a residential property management firm we obviously must be able to articulate our value to every new prospect. In response to this particular entry, there are a number of management activities that investors need to think about with regard to the decision about running the management themselves or outsourcing it:

Local laws, fair housing requirements
- These are everchanging and require due diligence

Maintenance and repair
- Selecting services/rates; monitoring work (for quality assurance); managing vendor relations.
- This sounds straightforward but in reality there are always variables to contend with; the need for expertise with a range of disciplines from construction, electrical, plumbing to painting, carpeting, etc.

Marketing and tracking rent market trends
- Advertising your rentals can be easy and cost-effective, or cumbersome and expensive. Knowing when to use which promotional vehicle is important.
- Keeping on top of local rent rates and other contributing factors. This is not difficult, just time consuming.

Acquiring and keeping good tenants
- Investors can save a great deal of time, energy, and cost when they pre-qualify prospective tenants. A holistic approach to the process is the best approach. Again, investors can handle this process, depending upon the time they have to do so. We advise you don't take shortcuts with this activity.
- Save yourself cyclical repair/remodel/re-marketing costs by taking the time to find good tenants and then keep them.

Multiple these activities by the number of units owned and you can imagine the amount of time and energy such investments require. And that is time taken away from investing and related activities.

What UPM proposes to prospects is that they consider the value-to-fee ratio versus simply viewing the fee as a straight expense with considering property management services. A highly reliable firm will be able to quantify its worth. UPM's mission is to protect owner equity while reducing liabilities. We also focus on quickly establishing and then maintaining a stready stream of revenue. And these are just the beginning of what we deliver to clients.
July 27, 2008
01:36 PM
Ardith :: Glad to have you as a reader. And I have no doubt that property management is a valuable service for those investors who are ready to take their portfolio to the next level. Hope you decide to join future conversations.
August 12, 2008
09:46 PM
Here is a article I wrote several months ago titled "The Top 10 Reasons to Hire a Residential Property Management Company."

It may add to this thread

go to The-Top-10-Reasons-to-Hire-a-Residential-Property-Management-Company

Thanks
Mike
October 01, 2008
06:28 AM
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06:22 AM
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